Liuma.lt
Project overviewLiuma.lt is not a standard company website. It represents a public-good initiative with a more human and…
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Google Adwords Result
We improved paid search performance by cleaning up campaign structure, tightening landing-page messaging, and making tracking reliable. The outcome: clearer attribution, better lead quality, and a scalable setup for ongoing optimisation.
Project overview
The client needed better results from Google Ads and clearer reporting on what actually drives leads.
Goals
- Improve tracking accuracy and attribution
- Increase conversion rate on key landing pages
- Reduce wasted spend with cleaner campaign structure
What we delivered
- Conversion-focused landing-page improvements
- Tracking setup (events, goals, and reporting)
- Technical fixes that improved speed and UX
Outcome
The client got a more reliable performance marketing setup and a foundation for ongoing iteration.
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