Natural Google traffic
Project overviewThe client wanted sustainable organic growth. We focused on technical SEO first, then strengthened site structure and…
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Google Adwords Result
We improved paid search performance by cleaning up campaign structure, tightening landing-page messaging, and making tracking reliable. The outcome: clearer attribution, better lead quality, and a scalable setup for ongoing optimisation.
Project overview
The client needed better results from Google Ads and clearer reporting on what actually drives leads.
Goals
- Improve tracking accuracy and attribution
- Increase conversion rate on key landing pages
- Reduce wasted spend with cleaner campaign structure
What we delivered
- Conversion-focused landing-page improvements
- Tracking setup (events, goals, and reporting)
- Technical fixes that improved speed and UX
Outcome
The client got a more reliable performance marketing setup and a foundation for ongoing iteration.
Results
Clearer — Attribution & tracking
Reliable events/goals so decisions are based on real data.
Better — Landing-page UX
Sharper messaging and cleaner paths to conversion.
Scalable — Campaign structure
A setup that supports testing, segmentation, and growth.
Tech stack
- Google Ads
- Google Analytics
- Tag Manager
- Landing page optimisation
- Technical SEO
FAQ
What did BigWeb handle for this project?
We covered planning, UX implementation, development, and a reliable deployment-ready setup — with performance and SEO best practices built in.
Can you deliver a similar project for another industry?
Yes. We adapt the same process to your niche: discovery, technical planning, UX/UI, development, optimisation, and support.
Do you provide ongoing maintenance?
Yes — we can handle updates, monitoring, security, backups, and ongoing improvements after launch.
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